Automotive Icons / SEV: two-in-one?




"Can we afford not to constantly innovate, find new ways?"

Anyone who has a watchful eye as far as what goes on at international auto shows, must have noticed how Chinese delegations methodically scan the individual exhibits for ideas - making pictures, making notes. Just very recently, at a Michigan auto industry conference, Fiat-Chrysler CEO Mr. Marchionne has warned that Chinese auto makers have plans to export autos to other parts of the world and pose an "enormous risk" to established car makers based in Europe and North America. How long do you think will it take before anyone says: "hey,實際上是一個好主意" *

Last but not least, an alarming number of people in the EU - an estimated 25 million - are jobless. With the present financial crisis the challenge is to balance the budget and at the same time create new jobs. One of the aspects the European Council on Growth and Employment has put its faith in, is the green economy. Rightfully so, if an industry creates massive savings for end-users, governments and the community as a whole, it not only brings an exciting new product to the market, those savings can also be spent somewhere else...

* that is actually a good idea